Libraries Transform

Library Customizes Campaign to Meet Community Needs

Since adopting the Libraries Transform campaign, the Upper Arlington (Ohio) Public Library has made the campaign its own, not only utilizing the existing “Because” statements, but crafting statements to suit its needs. “We’re having fun coming up with our own ‘Because’ statements,” said Christine Minx, the library’s marketing and community relations manager. “We were really excited when we found we could do that. We like the simplicity of the design and the message and we like to be able to tailor things specifically to our community.”

Lake County Public Library uses the Libraries Transform graphics to start a conversation with their annual report

Submitted by Robin Johnsen, at Lake County Public Library in Indiana: We typically send our annual report to our school superintendents, local politicians, and anyone else who might be considered a stakeholder in the library. Usually it's just crickets after we send it, but this year we got several compliments! The Libraries Transform graphics really caught peoples' attention and we even had people asking for more details about some of the stats we included.

A Well-traveled Message

The Libraries Transform campaign's “Because” statements contain powerful messages about the value of libraries. One Michigan library found they have the potential to go viral. The Caro Area District Library placed the statement, “Because not everything on the internet is true,” in big black letters on its marquee that faces traffic as people pass or turn into the library. After a photo of the sign was posted on Facebook, its popularity quickly spread on social media, reaching more than 2.5 million people. The post proved so contagious that George Takei of “Star Trek” fame reposted the picture, calling it, “A good read.”

Ohio Library Council Uses Libraries Transform Campaign to Speak to State Legislators

The Ohio Library Council (OLC), the voice of Ohio’s public librarians, will use the American Library Association’s Libraries Transform public awareness campaign to speak to state legislators as it ramps up its advocacy efforts in response to reduced or stagnant funding stemming from the recession. The OLC has adopted the theme Ohio Libraries Transform for this year’s OLC Legislative Day. A key component of OLC’s efforts will be the campaign’s “Because” statements.

Julie McPherson

On a hot, muggy Monday afternoon in late July, my husband and I found ourselves sitting in a rented Hyundai Sonata, alongside the newly rebuilt Long Island City, Queens, waterfront overlooking Manhattan’s East River. Our 2-year-old son’s gentle snores from the backseat punctuated the blasting AC. We had parked illegally, partly for the view, but mostly so we could extend the nap our boy desperately needed before our last stop on a whirlwind three-day New York City catch-up-with-friends-while-stuffing-our-faces-with-delicious-food tour.

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