Libraries Transform

Because Libraries Transform Is Going Global

The Higher Colleges of Technology Ras Al Khaimah Men’s campus planned a series of highly interactive Library Week events and activities to help students, faculty and staff discover the fun and enjoyment that libraries provide every day. To better engage students and increase participation during Library Week, the library created a specially themed Libraries Transform photo booth to encourage image sharing on social media and ran a contest for library users to write their own “Because” statements. According to Librarian Muram Abdelmageed, they found the Libraries Transform easy to customize for their libraries. She said judging from all the comments she received about the Libraries Transform theme and activities, Library Week was a big success among all the students and faculty.

Because Getting a Library Card Just Got Faster and Easier

Many libraries offer anytime, anywhere eBooks and audiobooks—but what if a new user discovers your library’s digital collection while the library is closed or they are out of town? Get a Library Card, a new program from OverDrive, makes it possible to sign up for a library card with just a few taps on a smart phone. Get a Library Card allows first-time users to instantly access a library’s digital collection anytime and anywhere, rather than having to sign up in person for a library card in person. It’s an easy and fast way to a library card: all it takes is entering a name and cell phone number.

Because These 5 Ideas May Inspire You

For the James V. Brown Library in Williamsport, Penn., the Libraries Transform toolkit was the starting point for building a marketing campaign. The library staff knew localizing Libraries Transform would be the key to reaching their library users and community leaders and members with their targeted messages. To accomplish their goals, the library staff got creative, very creative, with fun marketing ideas to help engage with their community. Take a look at five ideas implemented by the James V. Brown Library. See if they might appeal to your audiences, or think about putting your own library’s spin on one of them. Perhaps the list will help spark new ideas on how to promote the value of libraries in your community using Libraries Transform.

Because All Libraries Can Make the Campaign Their Own

Like most nonprofit organizations, the Catholic Library Association (CLA) has a unique set of concerns when it comes to marketing. How do you best promote what you do? How do you reach audiences, especially new ones?

Sigrid Kelsey, who advises the association on its marketing efforts and is the general editor of “Catholic Library World,” said she had been thinking about these very questions when the former president of the CLA forwarded her information on the ALA’s Libraries Transform campaign.

Because College Is Just the Beginning

DePaul University (Chicago) Librarian Scott Walter remembers what he was thinking when he heard ALA President Julie Todaro announce her “expert in the library” focus for the Libraries Transform campaign, “It struck me as a perfect platform for deepening academic library engagement.” Around the same time, Walter’s colleague, Ashley McMullin, assessment and marketing librarian at DePaul, and her team were working on a plan to share more information about librarians with the campus through a new initiative called “library spotlights,” which shows how individual librarians are transforming the university. After learning about the Libraries Transform’s “expert in the library” theme, Walter asked McMullin to combine these ideas together in a campaign to highlight the expertise of academic librarians and all they bring to the DePaul community.

Because the Best Ideas Are Generated over Lunch

That’s what staff from the Huntley Area Public Library in Illinois discovered. As they were enjoying their midday meal, they began talking about the potential of using the Libraries Transform campaign.

“At that point, we were not using the Libraries Transform campaign,” said Doug Cataldo, marketing and media developer, Huntley Area Public Library. Cataldo continued, “But during lunch we brought up the possibility of incorporating the Libraries Transform theme for National Library Week and tossed around ideas that could show not only how libraries transform people but also how people transform libraries.”

Because You Never Know Whose Life You Might Transform

Touger Vang had no previous experience with libraries before coming to the United States as a refugee from Laos in 1982 at the age of 10. Today he is a public services coordinator for the Yolo County Library in West Sacramento, California, where he manages early literacy programs and adult services program and outreach activities. In his role, he also looks for opportunities to collaborate with local schools and nonprofit organizations on partnership activities. He credits his high school librarian, Eileen L. Brewer, for being a role model. He says, “Ms. Brewer’s influence during my early years inspired and instilled in me what a librarian should be. She showed me that a librarian is someone who is kind, humble and puts the mission of helping others at the forefront. We still keep in touch.”

The Sky is the Limit for One Library in Big Sky Country

It is no coincidence that the Missoula Public Library recently received overwhelming voter approval for a $30 million referendum for a new library; library patrons are well acquainted with the many ways the library reaches out to the community. The new library will triple its circulation from 200,000 items to around 600,000. Given its transformative nature, the library has adopted the Libraries Transform campaign. Library Director Honore Bray said the Libraries Transform campaign is a perfect fit for her library. The Libraries Transform Because statements played a part in the library’s push for a new building – one Because statement informed the public “Because 1 in 4 Missoulans doesn't have access to a utility called the Internet.” The new library will triple its capacity for Internet connectivity and computer use.

Transformation at the MidPointe Library System

Earlier this year, the MidPointe Library System in Middletown, Ohio, was in the process of completing two major building projects: the first new branch in more than 40 years and an expanded and updated library. That’s when library director Travis Bautz realized the American Library Association’s Libraries Transform campaign could be a helpful marketing tool in opening the new spaces to the public.

Organizations Welcome Librarians After Town Tackles Parks, Jobs and Safety

The Spokane County (Wash.) Library District is known for its customer service, material lending and management of public dollars. So when a new library director suggested a community-oriented initiative to staff members in 2012, some rolled their eyes. But after some initial skepticism, the changes have been overwhelmingly positive: Librarians see community engagement work as part of their fundamental responsibilities, and the library has been invited to participate in the community in new and exciting ways.

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