The Libraries Transform campaign is itself transforming. As the campaign continues to focus on libraries turning outward and engaging their communities, it is also turning inward as well by emphasizing the “expert in the library.” The initiative by American Library Association (ALA) President Julie Todaro aims at getting libraries to shine a light on their bushel basket – to put the daily transformative work they do front and center before the public. READ MORE
With its emphasis on the “expert in the library,” the Libraries Transform campaign has entered a new phase, energizing and inspiring libraries to talk about the expertise of their librarians. One library director who seized upon the potential of the campaign was Eric Suess, of the Marshall Public Library in Pocatello, Idaho. READ MORE
Pokémon GO is the big hit of the summer with people of all ages – including the elusive 20-something demographic. Here are just a few ideas of what libraries are doing to get Pokémon trainers in the door and evolve them into library masters. READ MORE
The Missouri Association of School Librarians (MASL) found many residents did not have an understanding of what school librarians do and wanted to raise awareness of the vital role certified school librarians and strong school library programs play in ensuring students have the best chance to succeed in today’s digital world. READ MORE
The Hartford (Conn.) Public Library has a long history with community engagement; it regularly sponsors community dialogues and youth forums. So after learning residents from a disadvantaged neighborhood felt underserved and misrepresented, the library jumped at the chance to strengthen the neighborhood’s bond to the rest of the city. Hartford’s North End consists of a group of neighborhoods with some of the lowest income levels in the United States. READ MORE
Headed by Library Director Cindy Fesemyer, the Columbus Public Library initiated a “Root for Columbus” campaign to bring the community together. The library started hosting community conversations, and staff members acted as natural facilitators by listening to residents and organizations. Through the discussions, the library found most people wanted to try new tactics to improve the community. READ MORE
Since adopting the Libraries Transform campaign, the Upper Arlington (Ohio) Public Library has made the campaign its own, not only utilizing the existing “Because” statements, but crafting statements to suit its needs. “We’re having fun coming up with our own ‘Because’ statements,” said Christine Minx, the library’s marketing and community relations manager. “We were really excited when we found we could do that. We like the simplicity of the design and the message and we like to be able to tailor things specifically to our community.” READ MORE
Submitted by Robin Johnsen, at Lake County Public Library in Indiana: We typically send our annual report to our school superintendents, local politicians, and anyone else who might be considered a stakeholder in the library. Usually it's just crickets after we send it, but this year we got several compliments! The Libraries Transform graphics really caught peoples' attention and we even had people asking for more details about some of the stats we included. READ MORE
The Libraries Transform campaign's “Because” statements contain powerful messages about the value of libraries. One Michigan library found they have the potential to go viral. The Caro Area District Library placed the statement, “Because not everything on the internet is true,” in big black letters on its marquee that faces traffic as people pass or turn into the library. After a photo of the sign was posted on Facebook, its popularity quickly spread on social media, reaching more than 2.5 million people. The post proved so contagious that George Takei of “Star Trek” fame reposted the picture, calling it, “A good read.” READ MORE