Articles

The traffic light victory began with Red Hook Public Library Director Erica Freudenberger’s goal to change the perception of the library. Freudenberger said, at the time, many residents thought the library was a “musty old building that was best to be avoided.” With this in mind, the library director united staff members, politicians and local civic engagement specialists to make the library an agent of change. READ MORE
The Daviess County Public Library (DCPL) in Western Kentucky has not only embraced the Libraries Transform campaign; it has carried it to a higher level. Using the talents of its videographer, Michael Dunn, and pressing into service its recently acquired drone, the library produced a 10-minute documentary giving a short history of the American Library Association’s Libraries Transform campaign and showing how the library uses the campaign’s messaging. READ MORE
The Libraries Transform campaign is itself transforming. As the campaign continues to focus on libraries turning outward and engaging their communities, it is also turning inward as well by emphasizing the “expert in the library.” The initiative by American Library Association (ALA) President Julie Todaro aims at getting libraries to shine a light on their bushel basket – to put the daily transformative work they do front and center before the public. READ MORE
With its emphasis on the “expert in the library,” the Libraries Transform campaign has entered a new phase, energizing and inspiring libraries to talk about the expertise of their librarians. One library director who seized upon the potential of the campaign was Eric Suess, of the Marshall Public Library in Pocatello, Idaho. READ MORE
Pokémon GO is the big hit of the summer with people of all ages – including the elusive 20-something demographic. Here are just a few ideas of what libraries are doing to get Pokémon trainers in the door and evolve them into library masters. READ MORE
The Missouri Association of School Librarians (MASL) found many residents did not have an understanding of what school librarians do and wanted to raise awareness of the vital role certified school librarians and strong school library programs play in ensuring students have the best chance to succeed in today’s digital world. READ MORE
The Hartford (Conn.) Public Library has a long history with community engagement; it regularly sponsors community dialogues and youth forums. So after learning residents from a disadvantaged neighborhood felt underserved and misrepresented, the library jumped at the chance to strengthen the neighborhood’s bond to the rest of the city. Hartford’s North End consists of a group of neighborhoods with some of the lowest income levels in the United States. READ MORE
Headed by Library Director Cindy Fesemyer, the Columbus Public Library initiated a “Root for Columbus” campaign to bring the community together. The library started hosting community conversations, and staff members acted as natural facilitators by listening to residents and organizations. Through the discussions, the library found most people wanted to try new tactics to improve the community. READ MORE
Since adopting the Libraries Transform campaign, the Upper Arlington (Ohio) Public Library has made the campaign its own, not only utilizing the existing “Because” statements, but crafting statements to suit its needs. “We’re having fun coming up with our own ‘Because’ statements,” said Christine Minx, the library’s marketing and community relations manager. “We were really excited when we found we could do that. We like the simplicity of the design and the message and we like to be able to tailor things specifically to our community.” READ MORE
Submitted by Robin Johnsen, at Lake County Public Library in Indiana: We typically send our annual report to our school superintendents, local politicians, and anyone else who might be considered a stakeholder in the library. Usually it's just crickets after we send it, but this year we got several compliments! The Libraries Transform graphics really caught peoples' attention and we even had people asking for more details about some of the stats we included. READ MORE

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