The Missouri Association of School Librarians (MASL) found many residents did not have an understanding of what school librarians do and wanted to raise awareness of the vital role certified school librarians and strong school library programs play in ensuring students have the best chance to succeed in today’s digital world. READ MORE
The Hartford (Conn.) Public Library has a long history with community engagement; it regularly sponsors community dialogues and youth forums. So after learning residents from a disadvantaged neighborhood felt underserved and misrepresented, the library jumped at the chance to strengthen the neighborhood’s bond to the rest of the city. Hartford’s North End consists of a group of neighborhoods with some of the lowest income levels in the United States. READ MORE
Headed by Library Director Cindy Fesemyer, the Columbus Public Library initiated a “Root for Columbus” campaign to bring the community together. The library started hosting community conversations, and staff members acted as natural facilitators by listening to residents and organizations. Through the discussions, the library found most people wanted to try new tactics to improve the community. READ MORE
Since adopting the Libraries Transform campaign, the Upper Arlington (Ohio) Public Library has made the campaign its own, not only utilizing the existing “Because” statements, but crafting statements to suit its needs. “We’re having fun coming up with our own ‘Because’ statements,” said Christine Minx, the library’s marketing and community relations manager. “We were really excited when we found we could do that. We like the simplicity of the design and the message and we like to be able to tailor things specifically to our community.” READ MORE
Submitted by Robin Johnsen, at Lake County Public Library in Indiana: We typically send our annual report to our school superintendents, local politicians, and anyone else who might be considered a stakeholder in the library. Usually it's just crickets after we send it, but this year we got several compliments! The Libraries Transform graphics really caught peoples' attention and we even had people asking for more details about some of the stats we included. READ MORE
The Libraries Transform campaign's “Because” statements contain powerful messages about the value of libraries. One Michigan library found they have the potential to go viral. The Caro Area District Library placed the statement, “Because not everything on the internet is true,” in big black letters on its marquee that faces traffic as people pass or turn into the library. After a photo of the sign was posted on Facebook, its popularity quickly spread on social media, reaching more than 2.5 million people. The post proved so contagious that George Takei of “Star Trek” fame reposted the picture, calling it, “A good read.” READ MORE
The Ohio Library Council (OLC), the voice of Ohio’s public librarians, will use the American Library Association’s Libraries Transform public awareness campaign to speak to state legislators as it ramps up its advocacy efforts in response to reduced or stagnant funding stemming from the recession. The OLC has adopted the theme Ohio Libraries Transform for this year’s OLC Legislative Day. A key component of OLC’s efforts will be the campaign’s “Because” statements. READ MORE
John Shank is Head of the Boscov-Lakin Information Commons & Thun Library at Penn State Berks.  He has been a member of the Association of College and Research Libraries (ACRL) and the Library Leadership and Management Association (LLAMA). He is the author of "Interactive Open Educational Resources: A Guide to Finding, Choosing, and Using What's Out There to Transform College Teaching (2014)". What is one of the best strategies for achieving change in your library and how have you leveraged it? One of the best strategies that I have employed to create change, improve the perception of the library, and promote the library’s integration into the university's curriculum is to take advantage of existing institutional initiatives. By demonstrating how libraries can contribute, support, and enhance an existing initiative (e.g. higher education's push to create more blended and online courses that enhance student learning), it is possible to create greater momentum and reduce the institutional friction that exists when creating a separate and additional library initiative. READ MORE
Junior Tidal is Associate Professor and Web Services and Multimedia Librarian at New York City College of Technology in Brooklyn, New York. He is a member of the Association of College and Research Libraries (ACRL), Library and Information Technology Association (LITA), Reference and User Services Association (RUSA), and the Video Round Table (VRT). He blogs at big change are you implementing that is helping your library transform?One of the more recent big changes that we are implementing is the incorporation of more Brooklyn-based documentaries into our media collection. The Ursula C. Schwerin Library, serving the New York City College of Technology of the City University of New York (CUNY), is located in downtown Brooklyn. It’s a melting pot within a melting pot of sorts. By incorporating films and cinema highlighting local happenings, I feel that students are exposed to issues and events happening in their own backyard that they may be unaware of. READ MORE