Articles

New Mexico’s libraries first adopted the Libraries Transform campaign as a theme for their 2016 conference, co-sponsored by the New Mexico State Library and the New Mexico Library Association (NMLA). The conference brought together librarians, policy-makers and other local leaders to review a recent assessment of public, school, academic, tribal and special libraries across the state, providing an opportunity to critically reflect on how New Mexico’s libraries can continue to transform communities—focusing both on their achievements thus far and the possible challenges lying ahead. READ MORE
The Bridges Library System, which serves 24 public libraries across Wisconsin’s Waukesha and Jefferson counties, covers a wide and diverse community—but this February, their month-long Libraries Transform campaign will bring together local residents in celebration of libraries. Timed to coincide with National Library Lovers Month, the festivities will use the ALA’s Libraries Transform campaign as a starting point to raise awareness of the crucial role of the library in the community. The Bridges Library System staff has worked closely with their two dozen member libraries to unite staff in their common goal of community engagement. READ MORE
More and more, libraries are seeking to engage their local community of readers, authors, writers, artists, musicians and others. However, traditional means of granting access to library resources hinder the library’s level of success in this endeavor. Requiring library cards for remote access and forcing patrons to adhere to eBook circulation constraints creates unnecessary friction. READ MORE
The Higher Colleges of Technology Ras Al Khaimah Men’s campus planned a series of highly interactive Library Week events and activities to help students, faculty and staff discover the fun and enjoyment that libraries provide every day. To better engage students and increase participation during Library Week, the library created a specially themed Libraries Transform photo booth to encourage image sharing on social media and ran a contest for library users to write their own “Because” statements. According to Librarian Muram Abdelmageed, they found the Libraries Transform easy to customize for their libraries. She said judging from all the comments she received about the Libraries Transform theme and activities, Library Week was a big success among all the students and faculty. READ MORE
Many libraries offer anytime, anywhere eBooks and audiobooks—but what if a new user discovers your library’s digital collection while the library is closed or they are out of town? Get a Library Card, a new program from OverDrive, makes it possible to sign up for a library card with just a few taps on a smart phone. Get a Library Card allows first-time users to instantly access a library’s digital collection anytime and anywhere, rather than having to sign up in person for a library card in person. It’s an easy and fast way to a library card: all it takes is entering a name and cell phone number. READ MORE
For the James V. Brown Library in Williamsport, Penn., the Libraries Transform toolkit was the starting point for building a marketing campaign. The library staff knew localizing Libraries Transform would be the key to reaching their library users and community leaders and members with their targeted messages. To accomplish their goals, the library staff got creative, very creative, with fun marketing ideas to help engage with their community. Take a look at five ideas implemented by the James V. Brown Library. See if they might appeal to your audiences, or think about putting your own library’s spin on one of them. Perhaps the list will help spark new ideas on how to promote the value of libraries in your community using Libraries Transform. READ MORE
For the many Indiana residents who lack broadband access at home, schools and public libraries are an essential lifeline to internet connectivity. When the Indiana Senate approved a version of the state budget without allocating much-needed additional funds for internet connectivity, the Indiana Library Federation (ILF) doubled down with ALA’s Libraries Transform campaign as part of their efforts to build legislative support. ILF, which represents nearly 2,000 libraries and library professionals in Indiana, took the popular Libraries Transform statement “Because more than a quarter of U.S. households don’t have a computer with an internet connection” and customized it to fit local data: “Because 1 in 6 Hoosiers lives in an area without access to broadband.” The ILF team shared the statement widely, including in newsletters, social media and their 2017 Policy Priority Agenda (PDF). READ MORE
This webinar, moderated by American Association of School Librarians (AASL) President Steven Yates, takes a look at eBooks Minnesota, which has found a niche serving classrooms throughout the state with DRM-free eBooks from top K-12 publishers. The webinar showcases usage data,  trends, and stories about how the project is re-envisioning how simple public and school library collaboration can be in a model that works for everyone, including publishers. READ MORE
As the 2017-2018 American Library Association president, Jim Neal is bringing a new focus to the Libraries Transform campaign: the important role libraries and library workers play as leaders in their communities. In the Q&A below, Neal discusses how his “Libraries Lead” presidential initiative will contribute to the vital work of Libraries Transform in the coming year.Q: Why do you think the Libraries Transform campaign resonates with people? READ MORE
Like most nonprofit organizations, the Catholic Library Association (CLA) has a unique set of concerns when it comes to marketing. How do you best promote what you do? How do you reach audiences, especially new ones?Sigrid Kelsey, who advises the association on its marketing efforts and is the general editor of “Catholic Library World,” said she had been thinking about these very questions when the former president of the CLA forwarded her information on the ALA’s Libraries Transform campaign. READ MORE

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