Articles

The Higher Colleges of Technology Ras Al Khaimah Men’s campus planned a series of highly interactive Library Week events and activities to help students, faculty and staff discover the fun and enjoyment that libraries provide every day. To better engage students and increase participation during Library Week, the library created a specially themed Libraries Transform photo booth to encourage image sharing on social media and ran a contest for library users to write their own “Because” statements. According to Librarian Muram Abdelmageed, they found the Libraries Transform easy to customize for their libraries. She said judging from all the comments she received about the Libraries Transform theme and activities, Library Week was a big success among all the students and faculty. READ MORE
Many libraries offer anytime, anywhere eBooks and audiobooks—but what if a new user discovers your library’s digital collection while the library is closed or they are out of town? Get a Library Card, a new program from OverDrive, makes it possible to sign up for a library card with just a few taps on a smart phone. Get a Library Card allows first-time users to instantly access a library’s digital collection anytime and anywhere, rather than having to sign up in person for a library card in person. It’s an easy and fast way to a library card: all it takes is entering a name and cell phone number. READ MORE
For the James V. Brown Library in Williamsport, Penn., the Libraries Transform toolkit was the starting point for building a marketing campaign. The library staff knew localizing Libraries Transform would be the key to reaching their library users and community leaders and members with their targeted messages. To accomplish their goals, the library staff got creative, very creative, with fun marketing ideas to help engage with their community. Take a look at five ideas implemented by the James V. Brown Library. See if they might appeal to your audiences, or think about putting your own library’s spin on one of them. Perhaps the list will help spark new ideas on how to promote the value of libraries in your community using Libraries Transform. READ MORE
For the many Indiana residents who lack broadband access at home, schools and public libraries are an essential lifeline to internet connectivity. When the Indiana Senate approved a version of the state budget without allocating much-needed additional funds for internet connectivity, the Indiana Library Federation (ILF) doubled down with ALA’s Libraries Transform campaign as part of their efforts to build legislative support. ILF, which represents nearly 2,000 libraries and library professionals in Indiana, took the popular Libraries Transform statement “Because more than a quarter of U.S. households don’t have a computer with an internet connection” and customized it to fit local data: “Because 1 in 6 Hoosiers lives in an area without access to broadband.” The ILF team shared the statement widely, including in newsletters, social media and their 2017 Policy Priority Agenda (PDF). READ MORE
This webinar, moderated by American Association of School Librarians (AASL) President Steven Yates, takes a look at eBooks Minnesota, which has found a niche serving classrooms throughout the state with DRM-free eBooks from top K-12 publishers. The webinar showcases usage data,  trends, and stories about how the project is re-envisioning how simple public and school library collaboration can be in a model that works for everyone, including publishers.This archived webinar was recorded Wednesday, August 2, 2017, and sponsored by Biblioboard. READ MORE
As the 2017-2018 American Library Association president, Jim Neal is bringing a new focus to the Libraries Transform campaign: the important role libraries and library workers play as leaders in their communities. In the Q&A below, Neal discusses how his “Libraries Lead” presidential initiative will contribute to the vital work of Libraries Transform in the coming year.Q: Why do you think the Libraries Transform campaign resonates with people? READ MORE
Like most nonprofit organizations, the Catholic Library Association (CLA) has a unique set of concerns when it comes to marketing. How do you best promote what you do? How do you reach audiences, especially new ones?Sigrid Kelsey, who advises the association on its marketing efforts and is the general editor of “Catholic Library World,” said she had been thinking about these very questions when the former president of the CLA forwarded her information on the ALA’s Libraries Transform campaign. READ MORE
DePaul University (Chicago) Librarian Scott Walter remembers what he was thinking when he heard ALA President Julie Todaro announce her “expert in the library” focus for the Libraries Transform campaign, “It struck me as a perfect platform for deepening academic library engagement.” Around the same time, Walter’s colleague, Ashley McMullin, assessment and marketing librarian at DePaul, and her team were working on a plan to share more information about librarians with the campus through a new initiative called “library spotlights,” which shows how individual librarians are transforming the university. After learning about the Libraries Transform’s “expert in the library” theme, Walter asked McMullin to combine these ideas together in a campaign to highlight the expertise of academic librarians and all they bring to the DePaul community. READ MORE
That’s what staff from the Huntley Area Public Library in Illinois discovered. As they were enjoying their midday meal, they began talking about the potential of using the Libraries Transform campaign.“At that point, we were not using the Libraries Transform campaign,” said Doug Cataldo, marketing and media developer, Huntley Area Public Library. Cataldo continued, “But during lunch we brought up the possibility of incorporating the Libraries Transform theme for National Library Week and tossed around ideas that could show not only how libraries transform people but also how people transform libraries.” READ MORE
Touger Vang had no previous experience with libraries before coming to the United States as a refugee from Laos in 1982 at the age of 10. Today he is a public services coordinator for the Yolo County Library in West Sacramento, California, where he manages early literacy programs and adult services program and outreach activities. In his role, he also looks for opportunities to collaborate with local schools and nonprofit organizations on partnership activities. He credits his high school librarian, Eileen L. Brewer, for being a role model. He says, “Ms. Brewer’s influence during my early years inspired and instilled in me what a librarian should be. She showed me that a librarian is someone who is kind, humble and puts the mission of helping others at the forefront. We still keep in touch.” READ MORE

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