BECAUSE

BECAUSE
TRANSFORMATION IS
ESSENTIAL TO THE
COMMUNITIES WE
SERVE.

 

THE LIBRARIES TRANSFORM CAMPAIGN

Designed to increase public awareness of the value, impact and services provided by libraries and library professionals, the American Library Association's Libraries Transform campaign ensures there is one clear, energetic voice for our profession, showcasing the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age. Library supporters can join the campaign to access free resources and tools for spreading the word about the value of libraries.

Libraries Transform campaign overview

 


 

LIBRARIES LEAD

Because Libraries Make LeadersThis year, the American Library Association's Libraries Transform campaign is focusing on "the Leader in the Library": 2017-2018 ALA President Jim Neal has launched “Libraries Lead,” a new presidential initiative focusing on the transformative leadership of libraries and library workers.

The inspiration for this focus? “How critical it is for libraries to be leading the fight for core values like equity of access, intellectual freedom, social responsibility and diversity and inclusion,” Neal says. Read more from Jim Neal about Libraries Lead and the broader impact of Libraries Transform in a Q&A interview.

 


 

 

The ways in which libraries transform are as nuanced and varied as the people they serve. Physical transformations are easy to spot. Transformations in service and scope can be less apparent, but are ever changing. This video is the one of many sharable tools created to spark conversation about the transformed library and library professional.

 

WHY LIBRARIES ARE TRANSFORMING