En tu biblioteca campaign officially launches

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“I can help you” are words that resonate with librarians and library users alike. However, it’s the words “yo te puedo ayudar” (“I can help you”) that are the focus of the En tu biblioteca Campaign.

Launched in September, the “en tu biblioteca” (“@ your library”) campaign was developed with Univision Radio and the ALA to reach out an encourage members of the Latino community to use their local library. The campaign communicates how libraries create opportunities for Latino adults and their children by providing trusted help from librarians and free public access to information.

As part of the campaign, two PSAs featuring Univision Radio personality Javier Romero and Illinois librarian, Semiramis M. Grady, are airing in nine of the country’s top Latino markets, including Austin, Chicago, Houston, Los Angeles, New York, Miami, San Antonio, San Francisco and Washington, D.C.

Grady says that the PSA’s key message - “Yo te puedo ayudar” (“I can help you”) - sums up her job as both an interlibrary loan bibliographic assistant at the Metropolitan Library System in Burr Ridge, Ill., and as a reference librarian at the Cicero Public Library in Cicero, Ill.
“The campaign is for a good purpose,” Grady said. “It’s something I live for.”

Librarians across the country can listen to and download the PSAs featuring Grady in English and Spanish at www.entubiblioteca.org/bibliotecarios/index.html.  Free downloadable posters, flyer and bookmarks are also available on the Web site, which was created to be a companion Spanish-language site for the public to support the messages of the radio PSAs.

The “en tu biblioteca” campaign is part of The Campaign for America’s Libraries, (www.ala.org/@yourlibrary), ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, ALA’s highest level of corporate members.

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